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The Benefits for Retailers
The Proof of Age Standards Scheme offers retailers:
Reliability
The unique PASS hologram is Trademark registered making it a criminal offence to manufacture cards that have a mark similar to the PASS one. To date, not one attempted forgery has been detected; any evidence of systematic or actual forgery of the PASS hologram will be vigorously pursued by the PASS Board and the relevant authorities with a view to prosecution.
Assurance
Every card that carries a PASS hologram will have been issued by a provider who has been through a rigorous application and accreditation process. These providers also undergo a periodic audit to maintain the security and integrity of the scheme.
Confidence
Production of the card by a young person at the point of sale affords retailers and their staff the confidence of knowing that the card is a secure form of identification that can be trusted.
A national programme of communication is being undertaken. The PASS Board, accredited card issuers, the Home Office, Trading Standards Institute and the Association of Chief Police Officers (ACPO) are working together to raise awareness of the scheme. Retail trade associations and their member companies are also helping to spread the word.
To further add weight to the campaign those responsible for enforcing and administering the law are being made aware that the PASS hologram is protected by registered Trademark status thereby making fraudulent use of the hologram a criminal offence.
Get Passed
Young people can get hold of PASS accredited cards from a number of the card issuers.All cards that are PASS accredited carry the distinctive PASS logo in a hologram.
When to use your card
Problem Resolution
PASS is supported by:
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