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The Benefits
Benefits for retailers
Reliability
The unique PASS hologram is Trademark registered making it a criminal offence to manufacture cards that have a mark similar to the PASS one. To date, not one attempted forgery has been detected. Any attempt at doing so will be rigorously pursued by the enforcement authorities.
Assurance
Every card that carries a PASS hologram will have been issued by a provider who has been through a stringent application and accreditation process. These providers are regularly audited to maintain the security and integrity of the scheme.
Confidence
Production of the card by a young person at the point of sale affords retailers and their staff the confidence of knowing that the card is a secure form of identification that can be trusted.
Benefits for young people
Verification of age
The possession of a PASS accredited card demonstrates that your age and personal details that have been verified by your card issuer and that you are who you say you are! It is also the only scheme that is backed by the Government and the enforcement authorities such as the Police and Trading Standards.
Access to products and services
By producing your PASS card you should be able to obtain the products and services that you are legally entitled to, without embarrassment, particularly if you are fortunate enough to look younger than you are!
The benefit of carrying a PASS approved card also means that you don’t need to carry valuable documents such as your driving licence or passport.
Notwithstanding the guarantees that the PASS system offers, young people need to be aware that there is no automatic right of entry to licensed premises nor is there an automatic right to service of alcohol. Entry is always at the discretion of the licensee for whatever reason he or she decides. Whilst the vast majority of retailers and pubcos support the PASS scheme and include reference to it in their company policies and procedures, it is important to understand that front line staff are encouraged to refuse admission and/or service if they are in any doubt whatsoever about a person’s age. Increasingly tough enforcement of legislation to prevent selling to under -18s means that there is very strong pressure on operators to refuse entry if they have any grounds to believe that a person is under 18, regardless of the form of ID they present. PASS is working to reassure licensees and door supervisors of the reliability and benefits of PASS though this remains a challenge.
Endorsements for PASS
“The Government wholeheartedly supports the Proof of Age Standards Scheme (PASS), and would encourage all retailers to accept it as proof of age. Young people are rightly concerned about taking their passport with them on a night out, due to the risk of theft or loss, and they require a reliable document in order to prove their entitlement to purchase age-restricted goods. I am keen to reassure retailers that accepting a PASS hologram card which carries the bearers image and acceptable date of birth is due diligence, and can be accepted with confidence.”
James Brokenshire Parliamentary Under-Secretary of State for Crime Prevention
Get Passed
Young people can get hold of PASS accredited cards from a number of the card issuers.All cards that are PASS accredited carry the distinctive PASS logo in a hologram.
When to use your card
Problem Resolution
PASS is supported by:
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