From June 2014, we have introduced the

New PASS 18+
Design Standard


Want to know more about PASS?

This short video, produced with the support of Poppleston Allen, Licensing Solicitors, demonstrates the support we have from Government, the Police, the Trading Standards Institute and the Security Industry Authority – who licence Door Staff. When you hold a PASS hologrammed card in your hands you can be confident in the support behind the scheme.

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Card rejected?

If your PASS card is refused by a retailer, complete our online card refusal form so that we can find out why the card was refused and help you get a better result next time!

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Carrying a card bearing the PASS hologram means young people can gain access to the goods and services to which they are legally entitled without having to risk carrying more costly documents such as passports or driving licences.


When a young person produces any card bearing the PASS hologram, the retailer only needs to check the photo and the date of birth, and the sale can proceed. This saves a massive amount of time for the retailer along with giving them peace of mind.


The PASS Scheme was launched in 2000 to combat fake proof-of-age cards which were becoming a widespread national problem. Providing a reliable, robust and recognisable ‘proof of age’ supported by enforcers, to help those who sell age-restricted products avoid selling illegally to under-age customers.

What are the benefits of PASS cards?

By producing your PASS card you should be able to obtain the products and services that you are legally entitled to, without embarrassment, particularly if you are fortunate enough to look younger than you are!

The benefit of carrying a PASS approved card also means that you don’t need to carry valuable documents such as your driving licence or passport.


Every card that carries a PASS hologram will have been issued by a provider who has been through a stringent application and accreditation process.


Production of a PASS hologrammed card at the point of sale affords retailers and their staff the confidence of knowing that the card is a trusted and secure form of identification.


The unique PASS hologram is registered Trademark making it a criminal offence to manufacture cards that have a mark similar to the PASS one.


Possession of a PASS accredited card demonstrates your age and personal details have been verified by your card issuer and you are who you say you are!

What people are saying about PASS.

  • "Young people are rightly concerned about taking their passport with them on a night out, due to the risk of theft or loss, and they require a reliable document in order to prove their entitlement to purchase age-restricted goods. The Government fully supports the Proof of Age Standards Scheme (PASS) and encourages all shops and licensed premises to accept PASS accredited cards as proof of age. I am keen to assure all businesses that cards bearing the PASS hologram can be accepted with confidence."

    Norman Baker MP Former Lib Deb Minister for Crime Prevention, Home Office (speaking at the launch of the new 18+ Design Standard, June 2014)

  • "This relaunch of a valuable tool in safeguarding young people in the night time economy is especially welcome. The new Pass card standardises not only the look of the card, but the responses of premises licence holders, SIA staff and Licensing and Police Officers in their response to underage admission issues. As such, we are wholeheartedly behind it."

    Inspector Nick Semper Hereford Police

  • "The protection of young people from alcohol abuse is a significant feature of the licensing objectives as stipulated by Central Government. Standardising a readily acceptable form of identification - such as this PASS card - gives much greater clarity to the trade and most importantly, the public, in realising this laudable objective."

    Jim Mooney Police Licensing Officer for Herefordshire

  • “SIA-licensed door supervisors have a difficult job to do, often in emotionally charged environments. They need to be ambassadors for a venue, facilitate the enjoyment of customers, and importantly, ensure that people are protected from harm. There are now over 225,000 valid SIA door supervisor licences held across the UK. That is a huge number of people who have been trained, qualified and are fit and proper to work as professional door supervisors. “I welcome the launch of the new PASS 18+ Design Standard. It is a significant development towards PASS being an accepted as Proof of Age in the night time economy. The new card design is a positive step forward in assisting the work of door staff when they need to make decisions under challenging circumstances. “As a member of the PASS Board, I know the robust verification process that lies behind the issue of each PASS card, so I’m proud to have our SIA logo on the new card, alongside that of the Trading Standards and those of our police colleagues in ACPO. SIA Licensed Door Staff can take comfort from that and know that provided they do their due diligence on the card – and the person – before them then PASS is a proof of age they can accept with confidence. ”

    Bill Butler Chief Executive SIA

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