Make PASS the Standard

What is Make PASS the Standard?

Although PASS cards are widely accepted, especially in the off trade, there is still evidence that cards are being refused particularly by some door supervisors in the night time economy. To tackle this remaining obstacle, PASS is running a major ongoing campaign to “Make PASS the Standard”.

That campaign took a major step forward in June 2014 with the launch of the new 18+ Design Standard, which introduces a common design for the face of all cards issued to people aged 18 and over. Put simply, we’re raising the standard for proof of age!


Aimed at late night venues that employ door supervisors, the “Make PASS the Standard” campaign encourages operators to accept PASS cards as valid proof of age with a key focus on ensuring door supervisors are trained to accept PASS cards.

Operators of bars, clubs and pubs are encouraged to sign up to a “commitment to action” package to ensure that all staff and door supervisors are trained to recognize the PASS hologram and clearly directed to accept PASS cards. Email and we’ll send you the pack.

The list of signed up operators to “Make PASS the Standard” is growing steadily, with many key operators already on board. PASS is working also with key trade associations, the Police, Home Office, Institute of Licensing, SIA and training providers to continue to build acceptance for PASS.

All those involved in the licensing, management and oversight of the on-trade, and especially in the late night economy, are urged actively and publicly to support the campaign. The PASS system works – it is rigorously managed and scrutinized, and almost all audiences have grasped it. Universal acceptance is the goal.

PASS: Robust – Reliable – Recognised.



How can I get involved?

Simply email us to confirm that your company supports the key principles of the of the campaign and signs up to accept the new 18+ Card:
• Ensuring that staff training covers recognition of the PASS hologram
• Ensuring any contracts with door security firms make clear that PASS cards are acceptable
• Making it clear e.g. via Challenge 25/Challenge 21 signage that PASS cards are welcome
• Working with PASS to provide feedback on refusals where these occur


We will add you to our list of supporters, sending you regular updates on PASS to help you ensure that all staff and door supervisors are encouraged and trained to recognize the PASS. Visibility and understanding of the PASS hologram is our key objective, allowing people to get products they are entitled to. In addition you may wish to order free training cards – to do this please email stating the quantity of cards you require and a full postal address. (A small charge may be payable for large orders).


Every card that carries a PASS hologram will have been issued by a provider who has been through a rigorous application and accreditation process. These providers also undergo a periodic audit to maintain the security and integrity of the scheme and confirming that they keep to the highest standards of scrutiny when checking identity, referees and age before issuing cards.


Production of the card by a young person at the point of sale affords retailers and their staff the confidence of knowing that the card is a secure form of identification. The PASS Board, accredited card issuers, the Home Office, Trading Standards Institute, the National Police Chiefs’ Council (NPCC) formerly the Association of Chief Police Officers (ACPO) and the Security Industry Authority (SIA) are working together to raise awareness of the scheme.


The unique PASS hologram is Trademark registered making it a criminal offence to manufacture cards that have a mark similar to the PASS one. Any evidence of systematic or actual forgery of the PASS hologram will be vigorously pursued by the PASS Board and the relevant authorities with a view to prosecution.

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