Embargo: 1400 GMT Monday 29 September 2025, London
PASS welcomes digital ID future whilst ensuring access to digital proof of age for all now
PASS welcomes the Prime Minister’s announcement setting out plans for a national digital identity scheme. A secure, trusted and universal form of identification can bring significant benefits to citizens and businesses alike.
Delivering a system of this scale will take time, and in the meantime it is vital that millions of people continue to have access to simple, safe and recognised proof of age. For over 20 years PASS has provided that solution, as the only Home Office and Security Industry Authority accredited proof of age scheme. The PASS kitemark is trusted by retailers, enforcement agencies and young people, with millions of cards issued to date.
PASS is also future-ready. Our digital product, dPASS, has been developed to robust technical and privacy standards and is already being rolled out across retail and hospitality. dPASS ensures that young people under 18, and adults who need trusted proof of age now, well before any national scheme is delivered, are not excluded from everyday life.
As Government takes forward its digital identity programme, PASS stands ready to support its delivery. With established infrastructure, retailer interoperability, and a unique focus on universal access, PASS is ideally placed to complement national digital identity plans while continuing to provide the trusted, practical proof of age solutions that are needed today.
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