Norman Baker MP, Minister of State for Crime Prevention, will launch the new PASS 18 plus card design on Tuesday 10th June 2014 at Tiger Tiger in London’s West End.
Other speakers will include Chief Constable Adrian Lee, Licensing Lead for the Association of Chief Police Officers (ACPO) and Bill Butler, Chief Executive of the Security Industry Authority (SIA).
PASS Chairman, Robert Humphreys said, “This will be the most fundamental change to the PASS Proof of Age Scheme since its launch in 2003. During this time over 5 million cards have been issued and the PASS Hologram is widely recognised and accepted in both the on and off trade. Over the past 18 months we have conducted extensive research with retailers across the UK which has shown that a standardised card design would greatly improve recognition and ease acceptance. We believe that these changes will make PASS the preferred Proof of Age for all age restricted products.”