April 2018


New PASS video

The PASS Scheme is very pleased to announce the launch of its new video promoting the value and use of PASS accredited Proof of Age Cards. The new video replaces the video that has been available for a number years and illustrates the virtues of Proof of Age Cards with the use of small cast of four people and a door supervisor, in a realistic scenario.

PASS has been helped in this collaborative effort by National Pubwatch, a generous support package from Poppleston Allen and the excellent service of Marcus Richardson the Artistic Director of mini mammoth films who provided the actors and composed and edited the video.

In launching the video, Baroness McIntosh the recently appointed Chair of the PASS Scheme, said that “she was delighted that her tenure was linked to the launch of the new and updated video presentation of the benefits of the PASS Card scheme and indicated that this would also be linked to a re-vamp of the PASS website over the coming months. Recent events and the growing number of age-restricted products makes the use and promotion of Proof of Age Cards ever more important.”

Poppleston Allen are delighted to announce its support to the launch of the new PASS video. Jonathan Smith, Managing Partner commented:

“We were delighted to sponsor the original video when it launched, and of course, we did not hesitate to agree to support the relaunch of the video. It provides a clear and concise message to young people about why they should get a PASS card. Having a teenage son approaching the legal drinking age, I would much rather him be taking a PASS card out with him rather than his Driving Licence or Passport with the chance of it being stolen or more likely, him losing it!”

The PASS scheme is supported by the National Police Chiefs Council, the Security Industry Authority and local authority trading standards officers.

The video is available through the link on the PASS website or through the link to be found on the Poppleston Allen website.


Notes to editors:

The Proof of Age Standards Scheme (PASS) accredits UK proof of age card issuers to a standard endorsed by the Home Office, Scottish Government, police, security industry, trading standards and retailers of age-restricted goods & services. PASS’s goal is to achieve universal acceptance of cards bearing the trademarked PASS hologram as retailers’ preferred proof of age.

9 card issuers are PASS accredited: 4 UK-wide issuers (CitizenCard, MyIDCard, OneID4U, Validate UK), Scottish issuer Young Scot and 4 English local authorities (Bracknell Forest, Essex, Milton Keynes, Southwark)/

PASS is supported by six major trade bodies: Association of British Bookmakers; Association of Convenience Stores; British Beer & Pub Association; British Institute of Innkeeping; UK Hospitality and the Wine & Spirits Trade Association.

For more information contact:

Dr Martin Rawlings, PASS Secretariat
07768 614281